Question 1

Do I need any technical background?

Accepted Answer

No. If you can use email, you have the skills you need. We start from business problems and work backwards to the right tools.

Question 2

How much does Practical AI cost?

Accepted Answer

Half-day Intensive £3,500, Full-day £6,500, Ongoing Advisory from £2,450 per month, Bespoke engagements from £25,000. Discovery call is free.

Question 3

How is this different from a Udemy course?

Accepted Answer

Udemy is video content you watch alone. This is hands-on, in-person training. 70% of the time is spent working directly on your day-to-day workflows.

Question 4

What if AI changes after my session?

Accepted Answer

It will. That is why we teach principles, not button clicks. You will learn to evaluate tools and build prompts: skills that compound.

Question 5

Is it for individuals or teams?

Accepted Answer

Both. We run 1:1 sessions and small group sessions (max 5). Tailored to fit.

Question 6

Is it really worth the investment?

Accepted Answer

If you save 2 hours a week (most save 4+), that is 100+ hours a year. 10-20x ROI in year one.

Question 7

Where is Practical AI based?

Accepted Answer

London. Founder-led delivery in person across the UK and US, with virtual sessions also available.

Question 8

Where do sessions take place?

Accepted Answer

In-person across the UK and US. Virtual also available. We will sort format on the call.

Question 9

Who founded Practical AI?

Accepted Answer

Ollie Ayton. London Business School MSc, ex-Deel and ex-Kittl, with 100+ executives coached and a 4.9 out of 5 average rating.

Question 10

What companies have worked with Practical AI?

Accepted Answer

We work with founders and senior teams across financial services, family offices, PE-backed businesses, and high-growth firms. Recent clients include CBRE, JUX Food, Annoushka, Bold Bean Co, and Cibus.